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Indianapolis 500 Taste of Victory Milk Dad Hat

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Indianapolis 500 Taste of Victory Milk Dad Hat

In 1936, the same year the Borg-Warner Trophy was first awarded, third-time champion Louis Meyer sat exhausted atop his car with a bottle of buttermilk in hand, which his mother suggested would cool him off on a hot day. A post-race milk chug would be a quirky, intermittent celebration after the race until 1956, when the dairy industry offered prize money for the 500, and solidified milk as the official "taste of victory."

$12.60

Original: $36.00

-65%
Indianapolis 500 Taste of Victory Milk Dad Hat

$36.00

$12.60

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In 1936, the same year the Borg-Warner Trophy was first awarded, third-time champion Louis Meyer sat exhausted atop his car with a bottle of buttermilk in hand, which his mother suggested would cool him off on a hot day. A post-race milk chug would be a quirky, intermittent celebration after the race until 1956, when the dairy industry offered prize money for the 500, and solidified milk as the official "taste of victory."